Appreciating Your Customers

I came across another very interesting site today, Simply Gourmet Bistro referred by Chris Brogan in his daily posts.


The Author John showcases a very unique way of building lifelong relationships. He writes about his customers. He has a post called "Customer of the Day" each day. In every post, he writes about 1 customer, sharing something about the customer, his profession, the servies that the customer provides and also puts in a kind word or two about his past experience with the customer. At the end, he writes about what food the customer ordered. This way, in a single post, he builds a bond with that customer, creates win-win by promoting the services of his customer, and also promotes dishes in his menu. What better way to Adding Value?

Think about it. We get so many opportunities to do this every day if we so wish. Have you ever done this to your customers? If yes, write a post about it here. Share and learn.

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